WORK EXPERIENCE

THE ROMANS | Senior Client Lead (Contract) | 2024 – present

• Serve as senior strategic lead for Grindr and Supercell, overseeing brand communications across executive visibility, messaging, issues management, media strategy, and cultural storytelling.

• Helped reposition Grindr from a hookup app to a Gen Z lifestyle brand, leading earned-first campaigns like Grindr Unwrapped and the entertainment-forward Tap or Block.

• Shaped comms for Supercell’s $10M WWE partnership, managing narrative development and media rollout tied to WrestleMania’s first-ever branded match.

• Advise executives on voice and messaging, ensuring everything is anchored in data and cultural relevance.

• Foster a team culture where bold thinking is encouraged and sharp execution is a must.

OTTO & FRIENDS | SENIOR VICE PRESIDENT | 2021 – 2024
OTTO & FRIENDS | VICE PRESIDENT | 2018 – 2021

• Helped grow a boutique agency into a full-service partner for nonprofits, startups, and global brands across tech, entertainment, hospitality, and social impact.

• Shaped Nike’s Global Purpose narrative across equity, sustainability, and innovation – including the FY23 Impact Report – to build a unified voice across audiences.

• Transformed Marriott’s LoveTravels platform from an LGBTQ+ initiative into a global expression of the brand’s commitment to inclusion, equality, and human rights, making sure storytelling was in sync with company-wide DEI and ESG goals.

• Built and led high-performing teams across earned media, brand positioning, stakeholder comms, and executive visibility – championing curiosity and creativity while keeping the work strategic and on point.

• Secured national coverage across business, lifestyle, advocacy, and social impact media.

GREY NEW YORK | Vice President, Activation & PUBLIC RELATIONS | 2015 – 2019

• Promoted twice in recognition of leadership and impact across integrated campaigns and agency growth.

• Directed brand strategy and comms for Marriott, Canon, National Park Foundation, and Frank’s RedHot – blending cultural relevance with cross-channel synergy.

• Oversaw Canon’s Little League World Series sponsorship for four consecutive years, working closely with MLB alums, players, and families to amplify Canon’s presence on and off the field.

• Helped define Grey’s brand voice through executive comms, reputation management, awards strategy, and promotion of client work, working with leadership to make sure the agency showed up how it deserved.

• Launched award-winning pro bono work in gun violence prevention, gender equality, and LGBTQ+ rights, purpose-led work that helped clients take bold stands while earning real industry recognition.

• Kept strategy, creative, experiential, and PR teams moving in the same direction – from first brief to final pitch – to deliver seamless and strategically sound work.

• Chaired Grey Pride, the agency’s LGBTQ+ ERG, and advised on internal DEI communications to build a stronger, more inclusive agency culture.

GROUP SJR | Director, Brand Communications & Media Strategy | 2013 – 2015

• Led brand and communications strategy for Fortune 500 clients navigating big moments – from brand repositioning to sustainability storytelling.

• Crafted Levi Strauss & Co.’s narrative around its equity, heritage, and sustainability work – from the Water<Less™ platform to executive visibility around responsible fashion.

• Supported Target’s brand transformation during its innovation era across Cartwheel, same-day delivery, and the brand’s transformation under new CEO Brian Cornell.

• Worked across editorial, content, and corporate teams to make sure the stories we told were cohesive and culturally relevant.

EARLY CAREER EXPERIENCE | Marketing, Communications & Publicity | 2006 – 2013

• Built a foundation in storytelling through marketing and comms roles at New York City Center, Roundabout Theatre Company, The Public Theater, and Williamstown Theatre Festival.

• Led publicity campaigns as a union publicist at The Walt Disney Company and Scott Rudin Productions, driving strategy for Broadway hits like The Lion King, Newsies, and Porgy and Bess.

• Managed programming and events, from openings and red carpet galas to grassroots public engagement.