I LEAD COMMS ACROSS CONSUMER, CULTURE, AND TECH.
From product launches and cultural campaigns to crises, executive transitions, and policy debates, I help companies shape how they’re understood when visibility is highest.
TRUSTED BY GLOBAL BRANDS, CULTURAL INSTITUTIONS, AND MISSION-DRIVEN ORGANIZATIONS
Nike • Marriott International • Target • YITTY • Proton • Supercell • Grindr • Canon
THE WALT DISNEY COMPANY • TED • UNICEF • National Park Foundation • and more
I HELP COMPANIES SHAPE HOW THEY’RE UNDERSTOOD WHEN VISIBILITY IS HIGHEST.
Currently, I lead North American communications at Proton, a global privacy company serving over 100M users and more than 100,000 organizations — shaping how the company shows up across U.S. media and public discourse while translating complex issues like surveillance, encryption, and Big Tech’s influence into clear, defensible narratives for mainstream audiences.
I’ve advised global brands and mission-driven organizations through IPOs, executive transitions, high-profile scrutiny, and campaigns that shift perception and keep brands culturally relevant.
That work includes repositioning Grindr for Gen Z, expanding Marriott’s platform around travel, inclusion, and belonging globally, and helping Nike connect purpose to action across sustainability, equity, and innovation through global brand and storytelling initiatives.
My work spans brand, culture, media, and public perception — especially when scrutiny is high and how a story lands matters as much as the strategy behind it.