Currently, I lead North America communications at Proton, a global privacy company serving over 100M users. I shape how the company shows up across U.S. media and public discourse, translating complex issues like surveillance, encryption, and the influence of large tech companies into clear, defensible narratives — and into language people can understand and act on.

I’ve advised global brands and mission-driven organizations through IPOs, executive transitions, high-stakes issues, and campaigns that drive relevance and shift perception. That work includes repositioning Grindr for Gen Z, expanding Marriott’s LoveTravels globally, and helping Nike connect purpose to action across equity, sustainability, and innovation — especially where audience trust and cultural context are critical.

I’ve also worked with brands including Target, Canon, TED, Levi Strauss & Co., YITTY, and the National Park Foundation, advising teams in high-pressure environments where the story — and how it lands — matters.